Understanding marketing information systems from the perspective of SMEs : reviewing the literature
Canan Eryigit
| Year of publication: |
2014
|
|---|---|
| Authors: | Eryigit, Canan |
| Published in: |
Information systems for small and medium-sized enterprises : state of art of IS research in SMEs. - Berlin, Heidelberg [u.a.] : Springer, ISBN 3-642-38243-6. - 2014, p. 229-244
|
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010200332