Understanding multi-channel research shoppers : an analysis of Internet and physical channels

Yu-Min Wang, Hsin-Hui Lin, Wei-Chun Tai, Yi-Ling Fan

Year of publication:	May 2016
Authors:	Wang, Yu-Min ; Lin, Hsin-Hui ; Tai, Wei-Chun ; Fan, Yi-Ling
Published in:	Information systems and e-business management : ISeB. - New York, NY [u.a.] : Springer, ISSN 1617-9846, ZDB-ID 2069863-X. - Vol. 14.2016, 2, p. 389-413
Subject:	Multi-channel research shopper \| Channel choice characteristic \| Channel attitude \| Multi-channel consumers \| Vertriebsweg \| Distribution channel \| Konsumentenverhalten \| Consumer behaviour \| Internet \| Electronic Commerce \| E-commerce \| Online-Handel \| Online retailing \| Marktforschung \| Market research \| Multikanalvertrieb \| Multichannel strategy

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