Understanding online donor behavior : the role of donor characteristics, perceptions of the internet, website and program, and influence from social networks
Micheal L. Shier and Femida Handy
| Year of publication: |
2012
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| Authors: | Shier, Micheal L. ; Handy, Femida |
| Published in: |
International journal of nonprofit & voluntary sector marketing. - Malden, Mass : Wiley-Blackwell, ISSN 1479-103X, ZDB-ID 2093810X. - Vol. 17.2012, 3, p. 219-230
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| Type of publication: | Article |
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| Language: | English |
| Notes: | Systemvoraussetzung: Acrobat Reader |
| Other identifiers: | 10.1002/nvsm.1425 [DOI] |
| Source: |
Persistent link: https://www.econbiz.de/10010159904