Understanding pop-up stores through passion and practice

Ghalia Boustani

The Evolution of Pop-Up Stores: A World of Potential and Passion -- Pop-Up Store Adoption and Integration in Brand Strategies: A Construction Through Narratives -- The Ins and Outs of Pop-Up Store Development -- Transforming Retail Environments. The Impact of Pop-Up Stores on the Brand-Customer Dynamic in a Volatile Retail Environment.

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Year of publication:	2025
Authors:	Boustani, Ghalia
Publisher:	New York, NY : Routledge

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Extent:	1 online resource
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-1-003-30111-0 ; 1-003-30111-8 ; 978-1-040-30714-4 ; 1-040-30714-0 ; 978-1-040-30717-5 ; 1-040-30717-5 ; 978-1-032-29334-9 ; 978-1-032-29333-2 ; 1-032-29333-0 ; 1-032-29334-9
Other identifiers:	10.4324/9781003301110 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10015325637