Understanding post-pandemic market segmentation through perceived risk, behavioural intention, and emotional wellbeing of consumers
Sukanlaya Sawang, Chia-Chi Lee, Cindy Yunhsin Chou, Nanjangud Vishwanath Vighnesh, Deepak Chandrashekar
| Year of publication: |
2023
|
|---|---|
| Authors: | Sukanlaya Sawang ; Lee, Chia-Chi ; Chou, Cindy Yunhsin ; Vighnesh, Nanjangud Vishwanath ; Chandrashekar, Deepak |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 75.2023, p. 1-9
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| Subject: | Consumer perceived risk | Emotional wellbeing | Market segmentation | Covid-19 | Post-purchase behaviour | Safety | Konsumentenverhalten | Consumer behaviour | Marktsegmentierung | Coronavirus | Emotion | Risikopräferenz | Risk attitude | Risiko | Risk | Zielgruppe | Target group | Zufriedenheit | Satisfaction | Wahrnehmung | Perception |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2023.103482 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014371803