The bidirectionality of buying behavior and risk perception : an exploratory study
Year of publication: |
2021
|
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Authors: | Zulauf, Katrin ; Schneider Cechella, Felipe ; Wagner, Ralf |
Published in: |
The international review of retail, distribution and consumer research. - London : Routledge, ISSN 1466-4402, ZDB-ID 1481049-9. - Vol. 31.2021, 5, p. 566-590
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Subject: | adapted buying behavior | COVID-19 pandemic | customer experience | emotional self-regulation | perceived risk | Konsumentenverhalten | Consumer behaviour | Coronavirus | Risikopräferenz | Risk attitude | Emotion | Wahrnehmung | Perception | Risiko | Risk |
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