Understanding senior tourists' preferences and characteristics based on their overseas travel motivation clusters
Felix Elvis Otoo, Seongseop (Sam) Kim, Youngjoon Choi
| Year of publication: |
2020
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|---|---|
| Authors: | Otoo, Felix Elvis ; Kim, Seongseop ; Choi, Youngjoon |
| Published in: |
Journal of travel and tourism marketing. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7306, ZDB-ID 2112951-4. - Vol. 37.2020, 2, p. 246-257
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| Subject: | cluster | motivation | preference | segmentation | Senior | Urlaubsverhalten | Holiday behaviour | Regionales Cluster | Regional cluster | Clusteranalyse | Cluster analysis | Motivation | Ältere Menschen | Elderly people | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10548408.2020.1740136 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012289324