Understanding social norms : upstream and downstream applications for social marketers
Patrick Kenny and Gerard Hastings
| Year of publication: |
2011
|
|---|---|
| Authors: | Kenny, Patrick ; Hastings, Gerard |
| Published in: |
The SAGE handbook of social marketing. - Los Angeles : SAGE, ISBN 978-1-84920-188-9. - 2011, p. 61-79
|
| Subject: | Soziale Norm | Social norm | Social Marketing | Social marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009380708