Understanding the antecedents and consequences of live chat use in electronic markets
Year of publication: |
2015
|
---|---|
Authors: | Kang, Lele ; Wang, Xiang ; Tan, Chuan-Hoo ; Zhao, J. Leon |
Published in: |
Journal of organizational computing and electronic commerce. - Norwood, NJ : Ablex Publ., ISSN 1091-9392, ZDB-ID 1331391-5. - Vol. 25.2015, 2, p. 117-139
|
Subject: | live chat | MOA framework | trust | intention to transact | e-commerce | Electronic Commerce | E-commerce | Vertrauen | Confidence | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour |
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