Understanding the co-creation effect: when does collaborating with customers provide a lift to service recovery?
| Year of publication: |
2012
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|---|---|
| Authors: | Roggeveen, Anne L. ; Tsiros, Michael ; Grewal, Dhruv |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 40.2012, 6, p. 771-791
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