Understanding the co-creation effect : when does collaborating with customers provide a lift to service recovery?
Anne L. Roggeveen; Michael Tsiros; Dhruv Grewal
| Year of publication: |
2012
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|---|---|
| Authors: | Roggeveen, Anne L. ; Tsiros, Michael ; Grewal, Dhruv |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 40.2012, 6, p. 771-790
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| Subject: | Dienstleistungsqualität | Service quality | Beschwerdemanagement | Complaint management | Kundenintegration | Customer integration | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009679038