Understanding the coevolution of ad spend by media channel and retail format sales at the country level : a multicountry examination
Year of publication: |
2023
|
---|---|
Authors: | Lee, Hannah S. ; Yalcinkaya, Goksel ; Griffith, David A. |
Published in: |
Journal of international marketing. - London : Sage Publishing, ISSN 1547-7215, ZDB-ID 2070132-9. - Vol. 31.2023, 2, p. 64-81
|
Subject: | ad spend by media channels | evolution of retailing | glocal strategy | institutional economics | retail format sales | Einzelhandel | Retail trade | Vertriebsweg | Distribution channel | Betriebsform | Retail format | Konsumentenverhalten | Consumer behaviour | Institutionenökonomik | Institutional economics |
-
Substitutionskonkurrenz durch E-Commerce : Messung, Determinanten, Auswirkungen
Loevenich, Peter, (2002)
-
Recent changes in marketing and trade practices in the US lettuce and fresh-cut vegetable industries
Glaser, Lewrene K., (2001)
-
Future trends in multi-channel retailing
Sonneck, Peter, (2010)
- More ...
-
Griffith, David A., (2023)
-
Griffith, David A., (2022)
-
Lee, Hannah S., (2012)
- More ...