Understanding the consumer's luxury webrooming intention : moderating role of perceived risk and review
Umair Akram, Rambabu Lavuri
| Year of publication: |
2024
|
|---|---|
| Authors: | Akram, Umair ; Lavuri, Rambabu |
| Subject: | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Markenimage | Brand image | Risiko | Risk | Risikopräferenz | Risk attitude |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/cb.2295 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014576004