Understanding the continuance of mobile financial services in Kenya : the roles of utilitarian, hedonic, and personal values
Newman O. Omigie, Hangjung Zo, Andrew P. Ciganek, Suprasith Jarupathirun
| Year of publication: |
2020
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|---|---|
| Authors: | Omigie, Newman O. ; Zo, Hangjung ; Ciganek, Andrew P. ; Suprasith Jarupathirun |
| Published in: |
Journal of global information management : an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1062-7375, ZDB-ID 1422307-7. - Vol. 28.2020, 3, p. 36-57
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| Subject: | Continuance | Customer Value Hierarchy | Hedonic Value | Means-End Theory | Mobile Financial Service | M-PESA | Personal Value | Utilitarian Value | Kundenwert | Customer value | Finanzdienstleistung | Financial services | Kenia | Kenya | Konsumentenverhalten | Consumer behaviour | Hedonischer Preisindex | Hedonic price index | Soziale Werte | Social values | Utilitarismus | Utilitarianism | Mobilkommunikation | Mobile communications |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4018/JGIM.2020070103 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012304228