Understanding the customer journey through the prism of service design methodology
Polina Baranova
| Year of publication: |
2017
|
|---|---|
| Authors: | Baranova, Polina |
| Published in: |
Alternative market research methods : market sensing. - London : Routledge, Taylor & Francis Group, ISBN 978-1-138-84372-1. - 2017, p. 236-262
|
| Subject: | Dienstleistungsqualität | Service quality | Dienstleistungsmanagement | Service management | Arbeitsgestaltung | Job design | Komplexe Systeme | Complex systems | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011569754