Understanding the Effects of Color: How the Correspondence between Available and Required Resources Affects Attitudes
| Year of publication: |
1995
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|---|---|
| Authors: | Meyers-Levy, Joan ; Peracchio, Laura A. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 22.1995, 2, p. 121-138
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