Understanding the effects of internet usage behavior on eWOM
Muhammad Bilal, Zeng Jianqiu, Umair Akram, Yasir Tanveer, Taiba Sardar, Hassan Rasool
| Year of publication: |
2020
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|---|---|
| Authors: | Bilal, Muhammad ; Zeng, Jianqiu ; Akram, Umair ; Tanveer, Yasir ; Sardar, Taiba ; Rasool, Hassan |
| Published in: |
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1935-5688, ZDB-ID 2498765-7. - Vol. 12.2020, 3, p. 93-113
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| Subject: | Consumer Socialization | Egoism | Electronic Word-of-Mouth (eWOM) | Informative Internet | Internet Usage | Normative Internet | Sense of Belonging | Technology Acceptance | Internet | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Internetnutzung | Internet usage | Online-Marketing | Internet marketing | Electronic Commerce | E-commerce | Innovationsakzeptanz | Innovation adoption | Social Web | Social web | Mediennutzung | Media usage |