Understanding the effects of physical images on viewers in social comparison contexts : a multi-study approach
Byung-Kwan Lee, Taewon Suh, and Jeremy J. Sierra
| Year of publication: |
2020
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| Authors: | Lee, Byung-Kwan ; Suh, Taewon ; Sierra, Jeremy J. |
| Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 26.2020, 1, p. 1-18
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| Subject: | integrated marketing communications | self-concept | self-esteem | social comparison theory | social identity theory | social media | Social Web | Social web | Sozialpsychologie | Social psychology | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Soziale Beziehungen | Social relations |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2019.1612496 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012179098