From horizontal to vertical relationships : how online community identification fosters sport fans' team identification and behavioural intentions
Sungkyung Kim and Argyro Elisavet Manoli
| Year of publication: |
2023
|
|---|---|
| Authors: | Kim, Sungkyung ; Manoli, Argyro Elisavet |
| Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 2515-7841, ZDB-ID 2238604-X. - Vol. 24.2023, 1, p. 1-19
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| Subject: | Online community identification | Social identity theory | Sport fan behaviour | Structural equation modelling | Team identification | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Arbeitsgruppe | Team | Persönlichkeitspsychologie | Personality psychology | Profisport | Professional sports | Sportmarketing | Sports marketing | Sportorganisation | Sport organization | Beziehungsmarketing | Relationship marketing | Soziale Beziehungen | Social relations | Sozialpsychologie | Social psychology | Fußball | Football | Strukturgleichungsmodell | Structural equation model |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJSMS-09-2021-0188 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014232437