Understanding the formation process of negative customer engagement behaviours : a quantitative and qualitative interpretation
Luning Zang, Yuying Liu, Xiaojing Sun and Decheng Wen
| Year of publication: |
2024
|
|---|---|
| Authors: | Zang, Luning ; Liu, Yuying ; Sun, Xiaojing ; Wen, Decheng |
| Published in: |
Total quality management & business excellence. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1478-3371, ZDB-ID 2129076-3. - Vol. 35.2024, 1/2, p. 170-201
|
| Subject: | Consumer behaviour | negative customer engagement | online community | quality management | Konsumentenverhalten | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Qualitätsmanagement | Quality management | Kundenintegration | Customer integration | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/14783363.2023.2277395 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014513347