Understanding the real-time interaction between middle-aged consumers and online experts based on the COM-B model

Lifu Li, Kyeong Kang

Year of publication:	2024
Authors:	Li, Lifu ; Kang, Kyeong
Subject:	COM-B model \| Counterfeiting concern \| Live streaming shopping \| Middle-aged Chinese consumers \| Online experts \| Konsumentenverhalten \| Consumer behaviour \| China \| Online-Handel \| Online retailing \| Experten \| Experts \| Electronic Commerce \| E-commerce \| Produktpiraterie \| Product counterfeiting \| Social Web \| Social web \| Internet

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