Understanding the relationships between B2C and C2C value co-creation in the universities : the mediating role of brand awareness
Long Hoang Le, Son Cong Bui, Giang Huong Duong and Yung-Chi Chang
| Year of publication: |
2024
|
|---|---|
| Authors: | Long Hoang Le ; Bui, Son Cong ; Duong, Giang Huong ; Chang, Yung-Chi |
| Subject: | brand awareness | higher education | interactive marketing | relationship marketing | Value co-creation | Beziehungsmarketing | Relationship marketing | Hochschule | Higher education institution | Kundenintegration | Customer integration | Markenführung | Brand management | Betriebliche Wertschöpfung | Value creation | Markenartikel | Brand | Lieferantenmanagement | Supplier relationship management | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08841241.2021.2006852 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015189664