Understanding the relationships between B2C and C2C value co-creation in the universities : the mediating role of brand awareness
Long Hoang Le, Son Cong Bui, Giang Huong Duong and Yung-Chi Chang
| Year of publication: |
2024
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|---|---|
| Authors: | Long Hoang Le ; Duong, Giang Huong ; Chang, Yung-Chi |
| Published in: |
Journal of marketing for higher education. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7144, ZDB-ID 2095943-6. - Vol. 34.2024, 2, p. 437-457
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| Subject: | brand awareness | higher education | interactive marketing | relationship marketing | Value co-creation | Beziehungsmarketing | Relationship marketing | Hochschule | Higher education institution | Kundenintegration | Customer integration | Markenführung | Brand management | Betriebliche Wertschöpfung | Value creation | Markenartikel | Brand | Lieferantenmanagement | Supplier relationship management | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08841241.2021.2006852 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015189664