Understanding the role of the internet in the digital age : a multichannel, multistudy examination
Year of publication: |
2012
|
---|---|
Authors: | Ackermann, Sebastian |
Other Persons: | Wangenheim, Florian von (contributor) ; Henkel, Joachim (Reviewer) ; Wangenheim, Florian von (Reviewer) |
Publisher: |
München : Universitätsbibliothek der TU München |
Subject: | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Kundengewinnung | Customer acquisition | Suchmaschine | Search engine | Wettbewerb | Competition | Informationsverhalten | Information behaviour |
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