Understanding the role of social media marketing and technology adoption model in shaping customer adoption of digital banking
Jonathan Bagus Pradhana Basoeki, Anna Amalyah Agus
| Year of publication: |
2023
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|---|---|
| Authors: | Basoeki, Jonathan Bagus Pradhana ; Agus, Anna Amalyah |
| Published in: |
The South East Asian journal of management. - [Jawa Barat] : Management Research Center (MRC), ISSN 2355-6641, ZDB-ID 3071129-0. - Vol. 17.2023, 2, p. 50-73
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| Subject: | Social Media Marketing | Conglomerate Business Group Benefit | Behavioural Intention | Digital-only Bank | Theory of Planned Behaviour | Technology Acceptance Model | Innovationsakzeptanz | Innovation adoption | Online-Marketing | Internet marketing | Social Web | Social web | Verbrauchereinstellung | Consumer attitudes | Electronic Banking | Electronic banking | Konsumentenverhalten | Consumer behaviour | Bank | Beziehungsmarketing | Relationship marketing | Innovationsdiffusion | Innovation diffusion |
freely available