Understanding the sequential interdependence of mobile app adoption within and across categories
Xiaochi Sun, Xuebin Cui, Yacheng Sun
| Year of publication: |
2023
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|---|---|
| Authors: | Sun, Xiaochi ; Cui, Xuebin ; Sun, Yacheng |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 40.2023, 3, p. 659-678
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| Subject: | Horizontal differentiation | Mobile app adoption | Mobile marketing | Needs evolvement | Sequential interdependence | Mobile Anwendung | Mobile application | Mobilkommunikation | Mobile communications | Mobile Marketing | Innovationsakzeptanz | Innovation adoption | Konsumentenverhalten | Consumer behaviour | Mobiltelefon | Mobile phone | Mobile Business | Mobile business |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2023.06.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014383233