Understanding the substitution effect between online and traditional channels: evidence from product attributes perspective
Year of publication: |
2013
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Authors: | Wang, Quansheng ; Song, Peijian ; Yang, Xue |
Published in: |
Electronic markets : the international journal on networked business. - Heidelberg : Springer, ISSN 1618-7598, ZDB-ID 13099887. - Vol. 23.2013, 3, p. 227-239
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