"Understanding the words of relationships" : language as an essential tool to manage CSR in communities of place
Year of publication: |
2015
|
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Authors: | Selmier, W. Travis, II. ; Newenham-Kahindi, Aloysius ; Oh, Chang Hoon |
Published in: |
Journal of international business studies : JIBS ; an official journal of the Academy of International Business. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 0047-2506, ZDB-ID 410609-X. - Vol. 46.2015, 2, p. 153-179
|
Subject: | language | language design | silent language | translation | MNE-stakeholder relationships | corporate social responsibility | communities of place | Swahili | Africa | Corporate Social Responsibility | Corporate social responsibility | Sprache | Language | Kommunikation | Communication | Mehrsprachigkeit | Multilingualism | Multinationales Unternehmen | Transnational corporation | Afrika | Englisch (Sprache) | English (Language) |
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