Understanding user behaviour through sentiment analysis : an exploration through online reviews and comments
Balaji Kanagasabai and Vaneeta Aggarwal
| Year of publication: |
2023
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|---|---|
| Authors: | Kanagasabai, Balaji ; Aggarwal, Vaneeta |
| Published in: |
International journal of business information systems : IJBIS. - [Olney, Bucks.] : Inderscience Enterprises, ISSN 1746-0980, ZDB-ID 2436031-4. - Vol. 44.2023, 3, p. 325-338
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| Subject: | management and technology | word cloud | cognitive psychology | sentiment analysis | R | thinking fast and slow | Amazon | YouTube | Emotion | Social Web | Social web | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Virales Marketing | Viral marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBIS.2023.134946 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014437165