Understanding users' group behavioral decisions about sharing articles in social media : an elaboration likelihood model perspective
Year of publication: |
2022
|
---|---|
Authors: | Yang, Bo ; Liu, Chao ; Cheng, Xusen ; Ma, Xi |
Published in: |
Group decision and negotiation. - Dordrecht [u.a.] : Springer Science + Business Media B.V., ISSN 1572-9907, ZDB-ID 1478683-7. - Vol. 31.2022, 4, p. 819-842
|
Subject: | Article sharing | Behavior decision | Elaboration likelihood model | Social media | WeChat | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing |
-
Roulin, Nicolas, (2023)
-
The effects of social media posts' characteristics on customer engagement : evidence from WeChat
Xu, Yue, (2023)
-
Chu, Shu-Chuan, (2019)
- More ...
-
Yang, Bo, (2023)
-
Cheng, Xusen, (2023)
-
A digital transformation approach in hospitality and tourism research
Cheng, Xusen, (2023)
- More ...