Understanding website usability : an eye-tracking study of the Vancouver 2010 Olympic Games website

B. Christine Green; Nicholas Murray and Stacy Warner

Year of publication:	2011
Authors:	Green, B. Christine ; Murray, Nicholas ; Warner, Stacy
Published in:	International journal of sport management and marketing : IJSMM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 2194292-4. - Vol. 10.2011, 3/4, p. 257-271
Subject:	Sportmarketing \| Sports marketing \| Online-Marketing \| Internet marketing \| Website \| Benutzerschnittstelle \| User interface \| Benutzerfreundlichkeit \| Usability \| Kundenanalyse \| Customer analysis \| Sportveranstaltung \| Sport event

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