Understanding what really motivates attendance : a music festival segmentation study
Aaron Tkaczynski; Sharyn Rundle-Thiele
| Year of publication: |
2013
|
|---|---|
| Authors: | Tkaczynski, Aaron ; Rundle-Thiele, Sharyn |
| Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 30.2013, 5/6, p. 610-623
|
| Subject: | Christian | dual factor theory | Easterfest | market segmentation | religious music festival | TwoStep cluster analysis | Marktsegmentierung | Market segmentation | Großveranstaltung | Big event | Musik | Music | Clusteranalyse | Cluster analysis | Konsumentenverhalten | Consumer behaviour | Religion | Musikwirtschaft | Music industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010199529