Understanding word responses in competitive dynamics
Year of publication: |
January 2017
|
---|---|
Authors: | Gao, He ; Yu, Tieying ; Cannella, Albert A. <Jr.> |
Published in: |
The Academy of Management review : AMR. - Briarcliff Manor, NY : Academy of Management, ISSN 0363-7425, ZDB-ID 196768-X. - Vol. 42.2017, 1, p. 129-144
|
Subject: | Wettbewerbsstrategie | Competitive strategy | Öffentlichkeitsarbeit | Public relations |
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