Unifying algorithmic and theoretical perspectives : emotions in online reviews and sales

Yifan Yu, Yang Yang, Jinghua Huang, and Yong Tan

Year of publication:	2023
Authors:	Yu, Yifan ; Yang, Yang ; Huang, Jinghua ; Tan, Yong
Published in:	MIS quarterly. - Minneapolis, Minn : MISRC, ISSN 2162-9730, ZDB-ID 2068190-2. - Vol. 47.2023, 1, p. 127-160
Subject:	Emotion \| online reviews \| box office \| perceived processing fluency \| perceived helpfulness \| purchase intention \| Konsumentenverhalten \| Consumer behaviour \| Online-Handel \| Online retailing \| Virales Marketing \| Viral marketing \| Online-Marketing \| Internet marketing \| Personalisierung \| Personalization \| Social Web \| Social web

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