Unique ... like everyone else : effects and mechanisms of personalization appeals in recruitment advertising
Jean Pfiffelmann, Alexander Pfeuffer, Nathalie Dens and Sébastien Soulez
| Year of publication: |
2024
|
|---|---|
| Authors: | Pfiffelmann, Jean ; Pfeuffer, Alexander ; Dens, Nathalie ; Soulez, Sébastien |
| Subject: | organizational attractiveness | perceived considerate treatment | Personalized advertising | reactance to the advertisement | sense of uniqueness | Werbung | Advertising | Personalbeschaffung | Recruitment | Werbewirkung | Advertising effects | Persönlichkeitspsychologie | Personality psychology | Konsumentenverhalten | Consumer behaviour | Personalmarketing | HR marketing | Wahrnehmung | Perception | Direktmarketing | Direct marketing | Personalisierung | Personalization |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2023.2203577 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014550980