Unit pricing increases price sensitivity even when products are of identical size
Jun Yao, Harmen Oppewal (Department of Marketing of the Monash Business School, Monash University, Victoria, Australia)
| Year of publication: |
March 2016
|
|---|---|
| Authors: | Yao, Jun ; Oppewal, Harmen |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 92.2016, 1, p. 109-121
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| Subject: | Shopping behavior | Unit pricing | Price perception | Purchase motivation | Supermarkets | Public policy | Konsumentenverhalten | Consumer behaviour | Lebensmitteleinzelhandel | Food retailing | Preismanagement | Pricing strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretai.2015.09.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011484094