Uniting a sport teams' global fan community : prototypical behavior of satellite fans enhances local fans' attitudes and perceptions of groupness
Year of publication: |
2020
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Authors: | Behrens, Anton ; Uhrich, Sebastian |
Published in: |
European Sport management quarterly : ESMQ. - London : Taylor & Francis, ISSN 1746-031X, ZDB-ID 2199044-X. - Vol. 20.2020, 5, p. 598-617
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Subject: | distant fans | fan behavior | group entitativity | Internationalization | team sport | Konsumentenverhalten | Consumer behaviour | Arbeitsgruppe | Team | Profisport | Professional sports | Sportmarketing | Sports marketing | Sport | Sports | Social Web | Social web | Sportveranstaltung | Sport event | Ballsport | Ball game | Globalisierung | Globalization |
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