Unity is strength : understanding users' group buying behavior in Taiwan from a collectivism perspective
Chiahui Yen; Chun-Ming Chang
| Year of publication: |
2015
|
|---|---|
| Authors: | Yen, Chiahui ; Chang, Chun-Ming |
| Published in: |
Journal of electronic commerce research : JECR. - Long Beach, Calif. : Univ., ISSN 1938-9027, ZDB-ID 2136755-3. - Vol. 16.2015, 2, p. 109-122
|
| Subject: | Online group-buying auctions | Collective efficacy | Trust | Conformity | Theory of planned behavior (TPB) | Taiwan | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Verbrauchereinstellung | Consumer attitudes | Online-Handel | Online retailing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011296859