What motivates viewers to purchase recommended products in live streaming? : the moderating role of extroversion–introversion personality
Chun-Ming Chang, Chiahui Yen, Szu-Yu Chou and Wen-Wan Lo
| Year of publication: |
2023
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|---|---|
| Authors: | Chang, Chun-Ming ; Yen, Chiahui ; Chou, Szu-Yu ; Lo, Wen-Wan |
| Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 35.2023, 12, p. 2983-3007
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| Subject: | Extroversion-introversion personality | Live-streaming | Product recommendation | Purchase intention | Stimuli-organism-response framework | Konsumentenverhalten | Consumer behaviour | Personalisierung | Personalization | Persönlichkeitspsychologie | Personality psychology | Online-Handel | Online retailing | Kaufmotiv | Consumer motivation | Kaufentscheidung | Purchase decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-07-2022-0582 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014486564