Unlocking resilience and performance : the dynamic impact of collaborative social media integration in operations, marketing and sales
Severina Cartwright, Juneho Um, and Iain Davies
| Year of publication: |
2025
|
|---|---|
| Authors: | Cartwright, Severina ; Um, Juneho ; Davies, Iain |
| Subject: | Collaboration | Operations and supply chain management-marketing collaboration | Organisational performance | Performance | Resilience | Resilience capability | Social media | Social Web | Social web | Lieferkette | Supply chain | Unternehmenserfolg | Firm performance | Coping-Strategie | Coping strategy | Performance-Messung | Performance measurement | Unternehmenskooperation | Inter-firm cooperation |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/SCM-05-2024-0310 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015272515