Unpacking the authenticity gap in corporate social responsibility : lessons learned from Levi's "Go Forth Braddock" campaign
Anthony Samuel, Dan Taylor, Gareth R.T. White, Matthew Norris
| Year of publication: |
January 2018
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|---|---|
| Authors: | Samuel, Anthony ; Taylor, Dan ; White, Gareth R. T. ; Norris, Matthew |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 25.2018, 1, p. 53-67
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| Subject: | Brand authenticity | Branding | Authenticity gap | CSR | Focus group | Corporate Social Responsibility | Corporate social responsibility | Markenführung | Brand management | Glaubwürdigkeit | Credibility | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Stakeholder |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Konferenzbeitrag ; Conference paper ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41262-017-0067-z [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011875613