Unplanned purchase decision making under simultaneous financial and time pressure
Year of publication: |
2020
|
---|---|
Authors: | Van Steenburg, Eric ; Naderi, Iman |
Published in: |
Journal of marketing theory and practice : JMTP. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1944-7175, ZDB-ID 2070142-1. - Vol. 28.2020, 1, p. 98-116
|
Subject: | Konsumentenverhalten | Consumer behaviour | Kaufentscheidung | Purchase decision | Zeit | Time | Haushaltseinkommen | Household income | Private Finanzplanung | Personal finance | Experiment |
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