Unraveling mobile internet behavior through customer segmentation : a latent class analysis
Xuebin Cui, Fei Jin
| Year of publication: |
2023
|
|---|---|
| Authors: | Cui, Xuebin ; Jin, Fei |
| Subject: | Customer segmentation | Latent class model | Mobile app usage | Mobile marketing | Mobilkommunikation | Mobile communications | Zielgruppe | Target group | Marktsegmentierung | Market segmentation | Konsumentenverhalten | Consumer behaviour | Mobile Anwendung | Mobile application | Beziehungsmarketing | Relationship marketing | Mobile Marketing | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing | Internet |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10660-022-09542-y [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014418170