Unstructured direct elicitation of decision rules
Min Ding, John R. Hauser, Songting Dong, Daria Dzyabura, Zhilin Yang ...
| Year of publication: |
2011
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|---|---|
| Authors: | Ding, Min ; Hauser, John R. ; Dong, Songting ; Dzyabura, Daria ; Yang, Zhilin |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 48.2011, 1, p. 116-127
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| Subject: | Entscheidung | Decision | Präferenztheorie | Theory of preferences | Konsumentenverhalten | Consumer behaviour | Produktinformation | Product information | Mobiltelefon | Mobile phone |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008858636