Untangling the cultural component behind the contextual placement of out-of-home advertising

Mirahmad Amirshahi and Samira Jafari Dizicheh, Rick T Wilson

Year of publication:	2019
Authors:	Amirshahi, Mirahmad ; Jafari Dizicheh, Samira ; Wilson, Rick T.
Subject:	analytic cognitive processing \| associative learning \| billboards \| classical conditioning \| cross-cultural advertising \| Elaboration Likelihood Model (ELM) \| high-context communication \| holistic cognitive processing \| low-context communication \| outdoor advertising \| out-of-home advertising \| Werbewirkung \| Advertising effects \| Werbung \| Advertising \| Kognition \| Cognition \| Außenwerbung \| Outdoor advertising \| Kommunikation \| Communication \| Kulturelle Identität \| Cultural identity

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