Unveiling the effects of livestream studio environment design on sales performance : a machine learning exploration
Lintong Han, Jiaming Fang, Qiqi Zheng, Benjamin T. George, Miyan Liao, Md. Altab Hossin
| Year of publication: |
2024
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|---|---|
| Authors: | Han, Lintong ; Fang, Jiaming ; Zheng, Qiqi ; George, Benjamin ; Liao, Miyan ; Hossin, Md. Altab |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 1873-2062, ZDB-ID 2012747-9. - Vol. 117.2024, p. 161-172
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| Subject: | Livestreaming eCommerce | Machine learning | Studio environment | Video analysis | Visual coherence | Visual complexity | Künstliche Intelligenz | Artificial intelligence | Visualisierung | Visualization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2023.12.021 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014530409