Unveiling the web of interactions : analyzing dynamic customer engagements across multiple websites
Hyungsoo Lim, Chul Kim, P. K. Kannan
| Year of publication: |
2024
|
|---|---|
| Authors: | Lim, Hyungsoo ; Kim, Chul ; Kannan, P. K. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 183.2024, Art.-No. 114836, p. 1-14
|
| Subject: | Bayesian estimation | Clickstream data | Momentum of information-building | Mutually exciting marked point process | Online customer journey | Website | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Online-Handel | Online retailing | Bayes-Statistik | Bayesian inference | Electronic Commerce | E-commerce | Social Web | Social web | Kundenintegration | Customer integration |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2024.114836 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015141749