Unveiling user-generated content : designing websites to best present customer reviews
Qianqian (Ben) Liu; Elena Karahanna; Richard T. Watson
| Year of publication: |
2011
|
|---|---|
| Authors: | Liu, Qianqian ; Karahanna, Elena ; Watson, Richard T. |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 54.2011, 3, p. 231-240
|
| Subject: | Website | Kundenintegration | Customer integration | Social Web | Social web | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009126407