Up or down? : how culture and color affect judgments
Feng Jiang, Su Lu, Xiaodong Yue and Wing Tung Au
| Year of publication: |
2014
|
|---|---|
| Authors: | Jiang, Feng ; Lu, Su ; Yue, Xiaodong ; Au, Wing Tung |
| Published in: |
Journal of behavioral decision making. - Chichester [u.a.] : Wiley, ISSN 0894-3257, ZDB-ID 227719-0. - Vol. 27.2014, 3, p. 226-234
|
| Subject: | color | judgment | decision-making | environmental cues | Entscheidung | Decision | Konsumentenverhalten | Consumer behaviour | Experiment |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010386487