Use of causal models in marketing research : a review

John Hulland, Yiu Ho Chow and Shunyin Lam

Year of publication:	2009
Authors:	Hulland, John ; Chow, Yiu Ho ; Lam, Shunyin
Published in:	Quantitative marketing techniques and analyses. - London [u.a.] : Routledge, ISBN 0-415-44915-4. - 2009, p. 541-568
Subject:	Marktforschung \| Market research \| Theorie \| Theory \| Kausalanalyse \| Causality analysis

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