Use of social media applications for supporting new product development processes in multinational corporations
Naheed Bashir, K.Nadia Papamichail, Khaleel Malik
| Year of publication: |
July 2017
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|---|---|
| Authors: | Bashir, Naheed ; Papamichail, Nadia ; Malik, Khaleel |
| Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 120.2017, p. 176-183
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| Subject: | FMCG | MNCs | New product development (NPD) | Social media | Produktentwicklung | New product development | Social Web | Social web | Multinationales Unternehmen | Transnational corporation | Innovation | Innovationsmanagement | Innovation management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.techfore.2017.02.028 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011886841